L de Lolita Lempicka produced by Lolita Lempicka

Fashion houses are often named after their founding designer, but Josiane Pividal went about it differently. In 1983 Josiane and her husband Joseph, an interior designer, created their own label, "Lolita Lempicka", in homage to Nabokov;s novel and the the painter Tamara de Lempicka. As the fashion house took off, the couple found it simpler to change their names to Lolita and Joseph-Marie Lempicka. Lolita / Josiane were born in Bordeaux in 1954. She first learned how to sew from her mother a trouser maker. In the 1970's Lolita started redesigning second-hand clothes, managing to make them look new and original. In 1984 she and her husband opened their first boutique in Paris's Marais district, and it became an instant success. She became famous for her exquisitely tailored suits, infusing classical Parisian styles with fresh femininity. The Lempicka Company rapidly expanded into the international marketplace. In the 1990's Lolita created award winning fragrances. She earned the prestigious Best Women's Fragrance by the Fragrance Foundation and the American FIFI award in 1998 for Lolita Lempicka.