Burberry represents a tradition of prestige and performance heritage. On the heels of the Winter Olympic games in Vancouver, the timing couldn’t be more appropriate to launch the newest fragrance collection by Burberry, Burberry SPORT for Men and Women – hitting stores in mid-March 2010.Burberry SPORT, the newest scent designed in alignment with Burberry’s Sport Fashion line, combines sporting attitude with an energetic spirit. Inspired by the British outdoors and the brand’s iconic performance trench coat history, Burberry’s Creative Director Christopher Bailey designed the two new scents as a natural extension of Burberry’s technical, functional, and fashion DNA.
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